Thousands of new homes planned under merger


Housing providers Pobl Group and Linc Cymru have formally completed a merger, bringing together two of Wales’ leading Registered Social Landlords. 

Credit: Pobl Group.

The newly expanded group will manage more than 23,000 homes in Wales, with plans to deliver more than 4,500 new homes over the next five years.  

Scott Sanders, chief executive officer at Linc, has been confirmed as the new CEO of Pobl Group, with Amanda Davies stepping down after leading Pobl for more than 20 years.  

Julia Cherrett, chairperson of Pobl Group, will continue in her role. 

Linc Cymru will operate as a subsidiary of Pobl Group, alongside Pobl Homes and Communities Ltd, Pobl Care and Support Ltd, Pobl Living Ltd, Pobl Development Ltd and Tai Cartrefi Cyf. 

The group will employ more than 3,000 people and be a major contributor to the Welsh economy, the businesses said. 

Cherrett said: “The two organisations are a good fit in so many ways. Culturally, we share similar values and attitudes, strategically we have similar ambitions and complementary expertise, while geographically we both operate primarily along the M4 corridor.” 

Sanders added: “There has never been a more important time for the Welsh housing sector to get closer to communities and help generate outcomes that truly enhance lives and wellbeing.  

“With this in mind, the merged group has its eyes set on delivering community-focused services and investment programmes.” 

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