Construction of Newcastle United’s new fan zone begins


Construction works for a new fan entertainment venue outside Newcastle United’s St James’ Park stadium have got underway.  

Credit: Newcastle United.
Credit: Newcastle United.

The Abbey Group has started the groundworks package for the St. James’ STACK project, a new fan zone at Strawberry Place.   

The plans, revealed last year and supported by entertainment company Sela, will see repurposed shipping containers ‘stacked’ around a central plaza and main stage area in the coming months, once the foundations have been laid.  

The aim is to create a leisure and social destination available seven days a week and offering events throughout the year, while matchdays will provide NUFC supporters with refreshments and entertainment. 

The St. James’ STACK project is due to open to fans this summer.  

Further announcements on the development will be made in due course, said the club.  

“It’s an honour for us to lend our expertise once again to STACK, in collaboration with NUFC,” said Richard Nellis, CEO of The Abbey Group. “Having been involved in the construction of previous STACK ventures, we’re excited to showcase the breadth of our capabilities and deliver a unique project that resonates with our commitment to community and innovation.” 

Neill Winch, STACK CEO, added: “We are thrilled to break ground on the St. James’ STACK project. 

“This venture is particularly exciting for us as it embodies a strategic partnership with NUFC that promises to bring a new dynamic to the area. 

“Our vision is to craft a destination that becomes a staple for leisure and hospitality, making sure fans and locals have a great time, not just on match days but any day of the week.” 

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