Property developer British Land has unveiled plans to transform a London landmark – and is seeking public feedback.
London’s Euston Tower, in Regent’s Place, looks set to become a world-leading life sciences and innovation hub, with labs and workspaces.
The landmark building is located where Camden, Fitzrovia and the Knowledge Quarter meet.
It was designed by Sidney Kaye Eric Firmin & Partners and built by British construction firm, George Wimpey, in 1970.
Early tenants included satellite telecommunications company Inmarsat, and Capital Radio.
British Land said the scheme represents a “major” retrofit and redevelopment opportunity.
Currently under discussion with Camden Council and local stakeholders, the vision is still at design stage.
However, elements of the original tower will be retained, including the foundations, basement and core.
The building will also not increase in height beyond its existing 100m, said British Land.
New and improved public realm will include large areas of greening.
For sustainability, a ‘circular materials’ approach will be used, specifying low carbon and recycled materials where new is required and “only using certified carbon offsets as an action of last resort”.
Leading design is Danish architecture firm 3XN, supported by London architecture and landscape studio DSDHA.
As well as supporting start-up innovation businesses, it will create education and training opportunities.
British Land has been the owner and operator of Regent’s Place for nearly 40 years.
Subject to consultation, the developer hopes to submit a planning application towards the end of the year.
“This is a unique opportunity to transform a London landmark desperately in need of revival, ensuring it is fit for the future by adopting cutting edge sustainability practices and attracting leading life sciences and innovation occupiers where it currently lies vacant,” said David Lockyer, head of development, British Land.
“We’re committed to a comprehensive and transparent approach to sustainability, working closely with the London Borough of Camden and other key stakeholders to reimagine this office tower.
“The desire to retain, re-use and recycle as much of the building fabric as possible while creating high quality, flexible and sustainable workspaces is a blueprint for other projects facing similar challenges.”
For more information on the scheme, click here.
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