Keepmoat to build 4,000 homes in West Midlands


Keepmoat will deliver 4,000 new homes as part of the West Midlands’ goal to build 215,000 homes by 2031. 

Keepmoat team on Spirit Quarters site.
Credit: the WMCA.

The housebuilder has partnered with the West Midlands Combined Authority (WMCA) to build a range of tenure homes across the West Midlands. 

The WMCA secured £1.5bn in levelling up funding as part of the West Midlands Deeper Devolution Deal to support this scheme and other regional residential and business projects. 

Inside the job

As part of the memorandum of understanding (MoU) with the WMCA, Keepmoat expects to increase its housebuilding by 50% in the West Midlands. 

The firm also aims to achieve net zero carbon emissions in its housebuilding projects on brownfield sites. 

With its ongoing partnership with the WMCA, Keepmoat is in its fifth phase of the £360 million Spirit Quarters development in Coventry, where the housebuilder has already built almost 979 homes in partnership with Citizen Housing, intending to build 94 more. 

Social value

The WMCE aims to employ around 70% of the construction workforce for this scheme from within a 30-mile radius. 

Additionally, the institution expects to support 250 new local apprenticeships and source building materials from suppliers in the West Midlands. 

Full scope 

The region has secured upwards of £600 million from the government’s 2018 Housing Deal for broader housing regeneration, on top of a further £4 billion deal with Legal & General. 

These investments will go into the following projects: 

  • 350 new homes and a million sqft business park at a former MG Rover plant at Longbridge in partnership with St Modwen’s (£6 million). 
  • 234 homes on the site of an old foundry in Oldbury, in partnership with Lovells (almost £4 million). 
  • 151 homes for the Saints Quarter development in Wolverhampton, also with Lovells. 

Last year the WMCA saw that 16,730 new additional homes were built in the West Midlands between March 2021 and 2022, an extra 203 from the year prior. 

“Working as a strategic partner of the WMCA, we are actively pursuing net zero carbon developments, with schemes incorporating climate adaptation measures that respond to the short and long-term impact of climate change,” said Charlotte Goode, the divisional chair for Keepmoat West Midlands & East Midlands. 

The WMCA and Keepmoat were approached for further information. 

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