HG Construction Group signed a two-year sponsorship agreement with Stevenage FC.
Construction is a sporty industry. Period.
Last week, HG Construction signed a two-year sponsorship agreement with Stevenage FC. HG will have its logo on both men’s and women’s First Team shirts for the 2023/24 and 2024/25 seasons.
Why is this important?
Construction firms have been sponsoring sports teams for years. Apart from logos on shirts, sports sponsorships have many benefits. Alignment with social value and CSR objectives, promotional content for marketing channels, and client entertainment. Couldn’t forget that!
Although Premiership Rugby is struggling right now. I wrote an article last year on Why Construction Firms Are Investing In Premiership Rugby. Many think “sponsorships” are a donation. But, they are much more strategic than you might think.
More about HG Construction
HG Construction is a leading design and build contractor based in Hitchin. They specialise in residential, student accommodation, commercial and hotel schemes, and turnover £336m per year.
The company was founded by Chris Benham.
Chris said “We are passionate about championing local sports as part of our community engagement programme and have developed a great relationship with Stevenage Football Club over the past few years. Their energy and ambition are inspiring, and we are proud to be helping the Club achieve its goals.”
If you liked this, check out Why Construction Firms Are Investing In Premiership Rugby.
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