How Paul Whitnell created BITA


Showing vulnerability is an underused tool. From deep conversations with a taxi driver to meeting the Queen. Paul Whitnell shares his story.

by Andrew Curtin  /  September 5, 2022

Paul Whitnell, a fellow Corkman, is the president and founder of the British and Irish Trading Alliance, or “BITA” as members refer to it as.

It’s BITA’s 10th anniversary this year, so it’s fitting to go for a deep dive and see where it all began.

Let’s get stuck in.


Tell us about life leading up to BITA?

It was 2012, and I was forced into a situation. I had to leave my country due to an economic decline. I landed in Gatwick Airport. I had no plan. But, I had a job opportunity in Maidstone, so I headed in that direction.

On the taxi trip down, I told my story to the driver. Fear had me talking. I was explaining to the driver that I had to leave my kids, leave my wife, and come over in a hope that this works out.

The driver turned to me and said “give this guy a call, his name is Pat Gallagher”. I didn’t know who Pat Gallagher was. But, I called him anyways. I asked if would he like to meet for a pint, and he did. Pat introduced me to the Gallagher Group. They introduced me to Ray O’Rourke and I slowly began to build a network.

When I began working here, I found that there was a gatekeeper. It was a different way of doing business. So, I got the idea of creating a platform. One that helps when you get off the plane, a group to step into.

Early stages of BITA.

When I started to think about BITA. I had to think about setting it up in a way that was going to make it stand the test of time. So many organisations set up and are gone again in the space of two years. I wasn’t going to leave this happen.

I needed endorsement from the get-go. I needed somebody to say we understand and believe in it. I went to Ray O’Rourke. I said to Ray that my generation was responsible for the demise of better practice. We were too keen on making quick money and forgot about longevity. After speaking with Ray, I went to meet with Sean Mulryan, Sean O’Driscoll, and The Comer Brothers.

I went to all these successful people, explained my vision, and ask will they endorse what we were doing. And they did just that!

We only had about a hundred members in the beginning, which was difficult. But, we leaned on each other and built friendships. We had to make it more than business. Gerry Farrell was our first chairman, and he remains heavily involved today.

In November 2012, we launched our Dublin chapter in the Irish Embassy with Dan Mulhall, the Irish Ambassador. A lot of that Dublin board is still there today.

Her Majesty (left), Paul Whitnell (right)

Piviotal moments along the way

I’m a big believer in being consistent and following up with your message. But, our first networking lunch was a big moment. It was held in late 2012 at the Tomlinson Restaurant in Canary Wharf. We presented it right, and people walked out of the room and said ‘this could be good”. From there we asked people to help us with certain functions throughout the organisation. We began mapping out a structure.

There was a time when luck struck. I got a message to go meet the Queen in Buckingham Palace. It was a joyous moment to meet with her and tell her about our intentions at BITA. There was a fantastic picture taken of the two of us chatting. I went back and asked her team if could I use the picture on the BITA website. This was a difficult ask, but we got permission.

After this, synergies began to happen in the organisation. It became a resource that was badly needed in the UK. Our community was growing, people were making valuable connections and friendships. Our message “people who know people that help people” was getting stronger.

One of the BITA lunches held at Royal Horseguards Hotel.

A story that stands out

A shower door manufacturing firm, based in Kilkenny. They were in difficulty at the time. John Kelly, the CEO, asked me to help him with a pipeline of business in the UK. If successful, he could then make his case to Enterprise Ireland for assistance. 

I went to Sean Mulryan of Ballymore. He gave them an opportunity to tender. And he didn’t just give them a pipeline, but gave John an order for 9000 shower doors for their Royal Wharf project. A development in east London. This order completely turned that business around, and it’s still going today.

Looking back, we have seen companies start and grow through BITA. Glencar Construction is a big example. Eddie McGillycuddy used the experience we have, the supply chain, and the values to help his company be the success it is today.

BITA going international

BITA’s internationalism came from COVID. We had to pivot. And it probably went against the grain of what the organisation is all about. We love meeting people face-to-face, but we had to adapt to the times.

One of the things we started to do was a global platform. We created monthly sessions and global forums, and what that did was make people inquisitive in other parts of the world. So, that is where BITA International was born. 

We are now relevant in 13 different countries. Australia, Dubai, USA, just to name a few. And we can help companies with international issues through some of the partnerships we have.

So, what are the next 10 years for BITA?

We are limited in resources. We don’t want to overshoot the runway. We want to make sure we keep on delivering what we have. Delivery is key for us. We don’t just talk about sustainability, for example. We actually take part in the world clean-up day. Where we actually get involved with 5 million people around the world. We want to do things, not say things.

On October 1st, we are hosting the BITA 10th Anniversary Gala Ball and Awards Ceremony. And it’s going to be a celebration for all involved. We are partnering with the London Irish Centre to help them build a £40m project. A project that will drive social impact for the community here in London. The Lighthouse Charity is another partner we are supporting on the night. And it will be a great communicating tool for members, charities, and businesses that are in our ecosystem.

October 1st. BITA's 10th Anniversary.

And there you have it, folks.

This is how Paul Whitnell created BITA.

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