Ad Specs

Solus Email

An exclusive email sent to our readers and dedicated to your message. It comes from the Wave publication so our readers trust the content, and you get the subject line and the entire email to deliver your message. Often people rely on solus emails for high-impact direct response campaigns including but not limited to whitepaper pushes, webinar or reports.

Content Guidelines

At Construction Wave, our goal is to be a construction executive’s trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.

We do not allow:

• Misleading subject lines (see article)
• “This was made for you.”
• “RE: Your marketing goals”
• “ACTION REQUIRED: Download this now”
• All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability)

Library Ad

Gives your content top treatment on the library section of our newsletter for a month. The listings will appear at the bottom of the newsletter.

Topline Newsletter Sponsor

The top newsletter sponsorship will put your promotion at the very top of the daily newsletter. Your brand will be the first thing our audience sees upon opening the newsletter.This is a high impact placement that is great for a direct response campaign.

Headline Newsletter Sponsor

The headline newsletter sponsorship will put your promotion at the very top article list of the daily newsletter. Your brand will be the first thing our audience sees before our audience begins reading the articles of the day.This is a high impact placement that is great for a direct response campaign.

Endline Newsletter Sponsor

On opposite ends of the spectrum. The endline newsletter sponsorship will put your promotion at the bottom of the article list of the daily newsletter. This is a high impact placement that is great for a direct response campaign.

Sponsored Article

An article written by you, appearing within the flow of stories for the day. This package is a great opportunity to position your company as a thought leader around relevant topics. Our audience tends to favor articles that are more editorial in nature, and often clients repurpose content such as blog posts or summaries of case studies or white papers (See more content guidelines below).

Content Guidelines

At Construction Wave, our goal is to be a construction executive’s trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.

Sponsored articles should be informative and relevant to the publication’s day-to-day editorial coverage. We cannot allow articles that are overly self-promotional of a client’s product or service.

Here are some strong examples to emulate:

• HMRC Steps Up Action Against Non-Compliant Umbrella Companies
• Building Liability Orders: Piercing the veil of incorporation