Structural steel frame specialist, Embrace Steel Group has appointed Ross McAdam as its new chief executive officer (CEO), replacing Martin Kelly, who moves into a new role after a six-month term at the helm.
McAdam, formerly a director at Glasgow-based business advisory firm, Craig Corporate joined the company as chief financial officer in January.
His initial hire was to help the group achieve a revenue target of more than £100 million and he is said to have been “instrumental” in strengthening the group’s financial and operational foundations to this point.
With a strong background in finance, investment, and commercial leadership, McAdam will help to provide a strong platform through its continued expansion.
He succeeds Kelly, a former strategic business development director at Severfield, who joined as CEO in April and will stay on in a non-executive role to support the transition.
McAdam said: “It’s a massive honour to become CEO of such an ambitious and entrepreneurial business.
“While it’s clearly a challenging time for the UK steel and wider construction sector, Embrace has a strong platform, respected heritage brands and an outstanding team.
“I’m incredibly optimistic about the prospect of driving growth at Embrace in the years to come.”
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The company has also appointed Simon Longfield as a new non-executive director to support the group’s commercial and strategic ambitions.
Joining from FRP Advisory, he brings experience from the industrial and construction sectors, with a focus on performance improvement and value creation.
With more than three decades of experience leading UK businesses through growth, chairman Richard Whiting, who will support the transition, said: “Ross’s appointment marks an exciting new chapter for Embrace. He brings a clear focus on performance, people and growth, and has already demonstrated the leadership qualities needed to guide the business forward.
“With Simon joining the Board and Martin continuing to support the Group, we have a capable experienced Board to deliver our long-term objectives.”
Embrace Steel Group’s financial performance for 2024 showed strong growth, with revenue rising to £41.4 million, up from £26.2 million in 2023.
Operating profit climbed to £3.2 million, up from £1.2 million, and pre-tax profit increased to £2.3 million, up from £1 million in 2023.
The firm aims to continue expanding through strategic M&A, having acquired Hambleton Steel in 2022 and Shufflebottom in 2024, with further acquisitions planned to support its growth trajectory.
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