Automative and property development company Hartwell has unveiled regeneration plans to deliver a £100 million mixed-use scheme at the former ironworks in Digbeth, Birmingham.
The proposals for Phoenix Yard seek to transform the ‘outdated and under-utilised’ 1.1 ha brownfield site to deliver a new gateway to Digbeth.
The site could provide 260,000 sq ft (24,228 sq m) of media and educational space, commercial floorspace, 240 new homes units, retail, public realm and high-quality landscaping.
The proposals have been sensitively developed by award-winning architects Allford Hall Monaghan Morris to pay homage to the site’s industrial history as Phoenix ironworks.
This is combined with sustainability targets across the site including BREEAM ‘Excellent’, WELL certification, WiredScore Platinum, SmartScore, NABERS and a minimum 10 per cent biodiversity net gain.
Phoenix Yard proposals aim to respond to Digbeth’s potential as a growth area in Birmingham,
This includes the BBC’s new multi-million-pound Birmingham HQ at Typhoo Wharf and approval of the £1.9 billion Smithfield Market masterplan.
The proposed Phoenix Yard is forecast to create around 200 construction jobs and has the potential to create upwards of 500 FTE jobs.
Joanne Churchill, group property manager at Hartwell Plc said: “Through unlocking the potential of this site, our plans promise to positively contribute to the area’s ongoing transformation into a thriving and vibrant part of Birmingham, delivering an exciting range of new opportunities and living space for the future.
“This scheme has been designed with this investment and the wider ambitions for Birmingham in mind.
“The potential delivery of media and educational space will support the continuing growth of BBC Midlands HQ and its ecosystem following the BBC’s multi-million-pound investment into the area.
“Similarly, new homes will complement the site’s location in Digbeth’s creative centre. This will be supported by excellent connectivity, which is enhanced by nearby major transport investments including HS2’s Curzon Street Station and the Metro Eastside Extension.”
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