Structural steel frame specialist, Embrace Steel Group, has added to its leadership team with the appointment of Ross McAdam as its new chief financial officer (CFO).
Based in Glasgow, McAdam will help the group achieve a revenue target of more than £100 million in the near term through operational improvement and M&A activity.
McAdam was formerly director at Glasgow-headquartered business advisory firm, Craig Corporate.
This included a period as interim CFO for a post-series C high-growth B2B SaaS business providing financial leadership and stability.
During his time at Craig Corporate, he led due diligence for complex multi-million value deals, as well as buy-side advisory and capital raising services.
He said: “I’m delighted to join Embrace at what is a pivotal time for the group and look forward to growing the group’s footprint in Scotland and throughout the UK.
“Since its inception, Embrace has proven its commitment to driving growth by identifying and acquiring UK-based steel and construction businesses where it can unlock significant value.
“I look forward to joining the business on this exciting journey as we continue to build one of the leading structural steelwork businesses in the UK.”
Over the last 12 months, Embrace acquired Shufflebottom, a steel fabrication company based in South Wales; made a £1.5 million investment into new machinery for its portfolio company, Hambleton Steel; and, appointed Matt Gibson (COO) and Richard Whiting (chairman) to its expanding leadership team.
Dominic Curnock, co-founder and director at Embrace, said: “We have known Ross for some time and are thrilled to now welcome him to our team at such an exciting time in our growth journey.
“We have ambitious plans and to bring in a talented finance executive with such deep expertise in supporting scaling businesses speaks volumes for the enormous potential of our business.”
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